Most businesses focus on finding new customers — but the real growth happens when you nurture the ones you already have. In this post, Peeples & Co. explores why customers stop buying from certain brands, the hidden cost of neglecting retention, and how small business owners can build loyalty that lasts.

Discover how heart-led marketing helps small business owners build trust, boost loyalty, and grow authentically. Learn how to lead with empathy, connection, and purpose — not just profit.