Brand Awareness

A CEO branding and sharing their purpose Why Your “Why” Matters More Than Your Logo Many entrepreneurs and business owners pitch the “what” before the “why”. In specific transactional contexts, this makes sense. However, when attracting new customers, this can damage a vendor's or service provider's reputation. When it comes to brand positioning, sharing your purpose (your "Why" ) and owning your story is essential for all business owners. This is becoming increasingly import

Keeping up with the Joneses is something we try not to do, but in this accelerating digital age, staying informed on emerging trends is essential. That said, being informed of best-practices when it comes to using Artificial Intelligence (AI) in your business processes is important. So, what is AI? When was AI founded? AI stands for Artificial Intelligence and refers to a computer’s ability to mimic human intelligence to produce desired outcomes. One example of AI is “Siri”

How New Businesses Can Stand Out and Build Loyalty in a Crowded Market - When it comes to building a brand, we live in an age of abundance. Need new shoes? You can scroll through hundreds of online shops or visit multiple stores nearby. Shopping for groceries? Chances are your neighborhood has several options. Searching for a therapist? There are hundreds of providers just a click away. For today’s new businesses, this abundance translates into real competition . With thousan