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A CEO branding and sharing their purpose Why Your “Why” Matters More Than Your Logo Many entrepreneurs and business owners pitch the “what” before the “why”. In specific transactional contexts, this makes sense. However, when attracting new customers, this can damage a vendor's or service provider's reputation. When it comes to brand positioning, sharing your purpose (your "Why" ) and owning your story is essential for all business owners. This is becoming increasingly import

Are you prioritizing safety in your classrooms and community? In re cent years, trust in institutions, systems, and leadership has steadily declined globally. In fact, in the U.S., only “ 17% of adults trust the federal government to act in the public’s best interest” ( Pew Research ), and global trust surveys reveal growing skepticism of leaders and institutions alike. With rising political tensions, economic disparities, and the evolution of artificial intelligence, people

Most businesses focus on finding new customers — but the real growth happens when you nurture the ones you already have. In this post, Peeples & Co. explores why customers stop buying from certain brands, the hidden cost of neglecting retention, and how small business owners can build loyalty that lasts.

Discover how heart-led marketing helps small business owners build trust, boost loyalty, and grow authentically. Learn how to lead with empathy, connection, and purpose — not just profit.

Trust is single-handedly the most important currency to prioritize when it comes to long-term customer loyalty. In this blog article, we review how a drop in consumer trust cost Disney Billions and how Small Business Owners can stay ahead of customer-retention strategy to avoid costly mistakes. - Peeples & Co.

Discover 4 proven ways to build consumer trust in 2025. Turn skepticism into loyalty.

Keeping up with the Joneses is something we try not to do, but in this accelerating digital age, staying informed on emerging trends is essential. That said, being informed of best-practices when it comes to using Artificial Intelligence (AI) in your business processes is important. So, what is AI? When was AI founded? AI stands for Artificial Intelligence and refers to a computer’s ability to mimic human intelligence to produce desired outcomes. One example of AI is “Siri”

How New Businesses Can Stand Out and Build Loyalty in a Crowded Market - When it comes to building a brand, we live in an age of abundance. Need new shoes? You can scroll through hundreds of online shops or visit multiple stores nearby. Shopping for groceries? Chances are your neighborhood has several options. Searching for a therapist? There are hundreds of providers just a click away. For today’s new businesses, this abundance translates into real competition . With thousan