A CEO branding and sharing their purpose Why Your “Why” Matters More Than Your Logo Many entrepreneurs and business owners pitch the “what” before the “why”. In specific transactional contexts, this makes sense. However, when attracting new customers, this can damage a vendor's or service provider's reputation. When it comes to brand positioning, sharing your purpose (your "Why" ) and owning your story is essential for all business owners. This is becoming increasingly import

Are you prioritizing safety in your classrooms and community? In re cent years, trust in institutions, systems, and leadership has steadily declined globally. In fact, in the U.S., only “ 17% of adults trust the federal government to act in the public’s best interest” ( Pew Research ), and global trust surveys reveal growing skepticism of leaders and institutions alike. With rising political tensions, economic disparities, and the evolution of artificial intelligence, people

Most businesses focus on finding new customers — but the real growth happens when you nurture the ones you already have. In this post, Peeples & Co. explores why customers stop buying from certain brands, the hidden cost of neglecting retention, and how small business owners can build loyalty that lasts.

Discover how heart-led marketing helps small business owners build trust, boost loyalty, and grow authentically. Learn how to lead with empathy, connection, and purpose — not just profit.